2010
2009 was a great year for us at Taptivate. Not only did we announce ourselves to the world, but it seems people loved the apps we produced!
Postman (in conjunction with Freeverse and Phill Ryu) was our first release in the middle of the year. Our frankly awesome Postcard app has gone from strength to strength this year, far exceeding our expectations. You might have even seen it on television. Later in the year saw the release of Voices (in conjunction with tap tap tap and MacHeist), our fun voice morphing app. We made sounding like a Chipmunk cool again. We’re still reeling from the epic launch, but we couldn’t be happier with how well it’s done. Instead of writing paragraph after paragraph about our achievements this year, I feel a list works just as effectively:
Over 500,000 apps sold.- Voices reaching the number one spot on the App Store.
- Postman featured in not just one, but two television commercials.
- Numerous positive reviews and press.
I guess the usual route for a company with success like Taptivate’s is to take everything we’ve earned and expand like crazy. This means hiring a bunch of new staff, moving into swanky headquarters and accepting venture capitalists money. Luckily, we are not a conventional company and have a different plan for 2010.
First and foremost, we are going to carry on as normal and keep creating amazing apps for you, our awesome customers. I’ve always been a firm believer in focusing on one project at a time, giving it everyones undivided attention until it’s almost unreasonably perfect. Dividing your time wisely and project managing is a core skill of any competent producer, but there is something to be said about constantly refining an app until it’s absolutely ready for the public. If I have learnt anything from 2009, it’s to not rush products to market for the sake of getting it out there. The App Store is too fickle and bound to your star rating to allow for you to put out a second rate product, whilst also making it a success.
We often get asked why we have our apps published by different companies. The truth is that this works really, really well for us. Developers have been complaining throughout 2009 about how their app doesn’t get the exposure they crave or the App Store millions they budgeted for, as such we were determined to not suffer the same fate. To make up for our lack of marketing expertise, we have teamed up with industry giants such as Freeverse and tap tap tap to bring you our apps. This won’t be changing in 2010, but it’s not to say that we aren’t paying close attention to the ways these guys work their magic, we really are. Perhaps we can one day reproduce it, but for now we are constantly learning.
As for what apps you can expect from Taptivate in 2010, we aren’t telling yet. Just know that they will be obsessively planned and perfectly produced. ¡Viva la app!
Congratulations, Oliver! Really looking forward to seeing what’s coming up next and, you know, anytime I’m available to help you out.
Oliver, seems like you have a good year, and I am happy that I did worked on one of the icon of your apps
Keep up the good work.
so you say 2010 will be crazier than before? yeeha!
We are interested in talking to third parties about helping us create an app for a client. HOWEVER your contact us form does not work in either safari or firefox.. worrying!
Would have been nice if I could have sent that Happy Holidays postcard from Postman. Looking for it everywhere in my copy of the app, can’t seem to find it. Am I missing something?
Valuable article. Lucky me I found your web page by indicent, I bookmarked it so I can find it the next time.