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	<title>Taptivate</title>
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	<link>http://taptivate.com/blog</link>
	<description>Handcrafting amazing apps</description>
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		<title>It&#8217;s a very noisy world</title>
		<link>http://taptivate.com/blog/its-a-very-noisy-world</link>
		<comments>http://taptivate.com/blog/its-a-very-noisy-world#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:48:52 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393332</guid>
		<description><![CDATA["For me, marketing is about values. This is a very complicated world, it's a very noisy world. And, we're not going to get a chance to get people to remember much about us, no company is. And so we have to be really clear on what we want them to know about us.".]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;For me, marketing is about values. This is a very complicated world, it&#8217;s a very noisy world. And, we&#8217;re not going to get a chance to get people to remember much about us, no company is. And so we have to be really clear on what we want them to know about us.&#8221;.</em></p>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Voices hits half a million downloads</title>
		<link>http://taptivate.com/blog/voices-hits-half-a-million-downloads</link>
		<comments>http://taptivate.com/blog/voices-hits-half-a-million-downloads#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:44:54 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393302</guid>
		<description><![CDATA[Ever since Voices launched in November of 2009, we've hit some awesome download milestones. First there was 100,000, soon after followed 200,00, 300,000 and 400,000. However, the milestone we have all been waiting for was upon us last week...]]></description>
			<content:encoded><![CDATA[<p>Ever since Voices launched in November of 2009, we&#8217;ve hit some awesome download milestones. First there was 100,000, soon after followed 200,00, 300,000 and 400,000. However, the milestone we have all been waiting for was upon us last week. I am pleased to announce that <strong>Voices has had it&#8217;s 500,000th download.</strong></p>
<p style="text-align: center;"><img id="polaroid" class="size-full wp-image-189393309 aligncenter" title="500,000!" src="http://taptivate.com/blog/wp-content/uploads/2010/03/500000.png" alt="" width="500" height="310" /></p>
<p>This is <strong>huge</strong> for us and has proved to be a complete game-changer. We are not resting on our laurels however, Voices 2 is in development and it&#8217;s shaping up to be an amazing release. Not to mention the other awesome apps we have in the pipeline (be sure to <a href="http://taptivate.com/promotion">sign up to our mailing list</a> to be the first to know about them). If you&#8217;re intrigued in Voices week-by-week sales, our friends at tap tap tap have <a href="http://taptaptap.com/blog/voices-goes-gold">posted broken down sales figures</a>.</p>
<p>To top off this Oscar style acceptance speech, I&#8217;d like to say thanks to the guys at <a href="http://taptaptap.com">tap tap tap</a>, <a href="http://iconlicious.com">Marcelo Marfil</a>, <a href="http://dlanham.com">David Lanham</a>, <a href="http://artgillespie.tumblr.com">Art Gillespie</a>, <a href="http://joshmobley.com">Josh Mobley</a> and anyone else who contributed to Voices. Most importantly, thanks to everyone of the 500,000 users we have! Next up, one million.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Introducing Attic</title>
		<link>http://taptivate.com/blog/introducing-attic</link>
		<comments>http://taptivate.com/blog/introducing-attic#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:17:37 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393241</guid>
		<description><![CDATA[Attic is a slick music controller for all those unplayed albums that are collecting dust sitting in your iTunes library...]]></description>
			<content:encoded><![CDATA[<p><strong>Attic</strong> is a slick music controller for all those unplayed albums that are collecting dust sitting in your iTunes library. Listen to, create playlists of, and shuffle through your forgotten albums.</p>
<p><img id="polaroid" class="aligncenter size-full wp-image-189393245" title="Attic" src="http://taptivate.com/blog/wp-content/uploads/2010/03/Attic.png" alt="" width="500" height="300" /></p>
<ul>
<li>Drag-n-drop albums selected from your iTunes library. In a hurry? Let Attic automatically decide which albums to play using the <strong>magic wand</strong>.</li>
<li>Add multiple albums to the rotation to create on-the-fly playlists. Play albums in sequential order, or shuffle album songs.</li>
<li><strong>Kick back</strong>. Attic figures out which albums in your library haven&#8217;t been played lately and updates which albums appear on the shelves.</li>
</ul>
<p>We have worked on Attic with <a href="http://tapku.com">Tapku</a> for the last few months and couldn&#8217;t be happier with how it&#8217;s turned out. Simply put, it&#8217;s <em>awesome</em>. Grab your copy of <a href="http://itunes.apple.com/app/attic-music-controller-for/id352395854">Attic at the App Store</a> now!</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Revolution</title>
		<link>http://taptivate.com/blog/revolution</link>
		<comments>http://taptivate.com/blog/revolution#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:23:41 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393232</guid>
		<description><![CDATA[iPad is going to change how everyone uses a computer...]]></description>
			<content:encoded><![CDATA[<p><strong>Rev⋅o⋅lu⋅tion</strong> (noun)<br />
<em>A drastic and far-reaching change in ways of thinking and behaving.</em></p>
<p style="text-align: center;"><img id="polaroid" class="size-full wp-image-189393233 aligncenter" title="iPad" src="http://taptivate.com/blog/wp-content/uploads/2010/02/iPad.png" alt="" width="500" height="310" /></p>
<p>iPad is going to change how <strong>everyone</strong> uses a computer. We couldn&#8217;t be more excited to develop for it.</p>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Introducing&#8230;</title>
		<link>http://taptivate.com/blog/introducing</link>
		<comments>http://taptivate.com/blog/introducing#comments</comments>
		<pubDate>Tue, 19 Jan 2010 12:57:23 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393224</guid>
		<description><![CDATA[Introducing...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img id="polaroid" class="size-full wp-image-189393225 aligncenter" src="http://taptivate.com/blog/wp-content/uploads/2010/01/Logo.png" alt="" width="500" height="459" /></p>
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		<slash:comments>2</slash:comments>
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		<title>2010</title>
		<link>http://taptivate.com/blog/twenty-ten</link>
		<comments>http://taptivate.com/blog/twenty-ten#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:51:34 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393164</guid>
		<description><![CDATA[2009 was a great year for us at Taptivate...]]></description>
			<content:encoded><![CDATA[<p>2009 was a great year for us at <a href="http://taptivate.com">Taptivate</a>. Not only did we announce ourselves to the world, but it seems people loved the apps we produced!</p>
<p style="text-align: center;"><img id="polaroid" class="size-full wp-image-189393177 aligncenter" title="Year" src="http://taptivate.com/blog/wp-content/uploads/2010/01/Year.png" alt="" width="500" height="200" /></p>
<p>Postman (in conjunction with <a href="http://freeverse.com">Freeverse</a> and <a href="http://twitter.com/phillryu">Phill Ryu</a>) was our first release in the middle of the year. Our frankly awesome Postcard app has gone from strength to strength this year, far exceeding our expectations. You might have even seen it on <a href="http://www.apple.com/iphone/gallery/ads/#travel-large">television</a>. Later in the year saw the release of Voices (in conjunction with <a href="http://taptaptap.com">tap tap tap</a> and <a href="http://macheist.com">MacHeist</a>), our fun voice morphing app. We made sounding like a Chipmunk cool again. We&#8217;re still reeling from the epic launch, but we couldn&#8217;t be happier with how well it&#8217;s done. Instead of writing paragraph after paragraph about our achievements this year, I feel a list works just as effectively:</p>
<ul>
<li><img class="alignright size-full wp-image-189393171" style="padding: 0 0 10px 10px;" title="Question" src="http://taptivate.com/blog/wp-content/uploads/2010/01/Question.png" alt="" width="200" height="369" />Over <strong>500,000</strong> apps sold.</li>
<li>Voices reaching the <strong>number one</strong> spot on the App Store.</li>
<li>Postman featured in not just one, but two <strong>television commercials</strong>.</li>
<li>Numerous positive reviews and press.</li>
</ul>
<p>I guess the usual route for a company with success like Taptivate&#8217;s is to take everything we&#8217;ve earned and expand like <em>crazy</em>. This means hiring a bunch of new staff, moving into swanky headquarters and accepting venture capitalists money. Luckily, we are not a conventional company and have a different plan for <strong>2010</strong>.</p>
<p>First and foremost, we are going to carry on as normal and keep creating amazing apps for you, our <em>awesome</em> customers. I&#8217;ve always been a firm believer in focusing on one project at a time, giving it everyones undivided attention until it&#8217;s almost unreasonably perfect. Dividing your time wisely and project managing is a core skill of any competent producer, but there is something to be said about constantly refining an app until it&#8217;s absolutely ready for the public. If I have learnt anything from 2009, it&#8217;s to not rush products to market for the sake of getting it out there. The App Store is too fickle and bound to your star rating to allow for you to put out a second rate product, whilst also making it a success.</p>
<p>We often get asked why we have our apps published by different companies. The truth is that this works really, <em>really</em> well for us. Developers have been complaining throughout 2009 about how their app doesn&#8217;t get the exposure they crave or the App Store millions they budgeted for, as such we were determined to not suffer the same fate.  To make up for our lack of marketing expertise, we have teamed up with industry giants such as <a href="http://freeverse.com">Freeverse</a> and <a href="http://taptaptap.com">tap tap tap</a> to bring you our apps. This won&#8217;t be changing in 2010, but it&#8217;s not to say that we aren&#8217;t paying close attention to the ways these guys work their magic, we really are. Perhaps we can one day reproduce it, but for now we are constantly learning.</p>
<p>As for what apps you can expect from Taptivate in <strong>2010</strong>, we aren&#8217;t telling yet. Just know that they will be obsessively planned and perfectly produced. ¡Viva la app!</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Christmas at the App Store</title>
		<link>http://taptivate.com/blog/christmas-at-the-app-store</link>
		<comments>http://taptivate.com/blog/christmas-at-the-app-store#comments</comments>
		<pubDate>Tue, 29 Dec 2009 00:02:49 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393156</guid>
		<description><![CDATA[When your app sells over 80,000 copies in a single day, you know you have a hit on your hands...]]></description>
			<content:encoded><![CDATA[<p>When your app sells over 80,000 copies in a single day, you know you have a hit on your hands. One such <a href="http://limasky.com">developer</a> did just that on Christmas Day. It seems like iPhone developers can now look forward to a yearly frenzy of sales around the holiday season, you can bet we will. Sales of <a href="http://voicesapp.com">Voices</a> over the holidays looked like this:</p>
<ul>
<li><strong>24th December:</strong> 5261</li>
<li><strong>25th December:</strong> 18769</li>
<li><strong>26th December:</strong> 10857</li>
<li><strong>27th December:</strong> 8177</li>
</ul>
<p style="text-align: center;"><img id="polaroid" class="size-full wp-image-189393157 aligncenter" title="Christmas" src="http://taptivate.com/blog/wp-content/uploads/2009/12/Christmas.png" alt="Christmas" width="487" height="278" /></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Voices&#8217; first month of sales</title>
		<link>http://taptivate.com/blog/voices-first-month-of-sales</link>
		<comments>http://taptivate.com/blog/voices-first-month-of-sales#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:16:08 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393148</guid>
		<description><![CDATA[The guys over at tap tap tap have released the sales figures for our number one ranking and mega fun app Voices...]]></description>
			<content:encoded><![CDATA[<p>The guys over at <a href="http://taptaptap.com/blog/the-cookie-cutter-guide-to-charting-in-the-app-store/">tap tap tap</a> have released the sales figures for our number one ranking and mega fun app Voices. Not only that, but they have also included some nifty advice for any iPhone developers looking to try their hand at successfully launching an app.</p>
<p>Some facts and figures for you, keep in mind this is only for the first month:</p>
<ul>
<li><strong>302,337</strong> copies sold.</li>
<li>Over <strong>$205,000</strong> in revenue.</li>
<li>At it&#8217;s peak, Voices sold over <strong>18,000</strong> copies in one day.</li>
</ul>
<p style="text-align: center;"><img class="size-full wp-image-189393149 aligncenter" id="polaroid" title="Sales" src="http://taptivate.com/blog/wp-content/uploads/2009/12/Sales.png" alt="Sales" width="490" height="349" /></p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The 12 apps of Christmas</title>
		<link>http://taptivate.com/blog/the-12-apps-of-christmas</link>
		<comments>http://taptivate.com/blog/the-12-apps-of-christmas#comments</comments>
		<pubDate>Thu, 17 Dec 2009 11:35:38 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393131</guid>
		<description><![CDATA[Postman is featured in Apple's latest iPhone television ad as one of the twelve apps of Christmas...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.apple.com/iphone/gallery/ads/#12-apps-of-christmas-large"><img class="size-full wp-image-189393144 aligncenter" id="polaroid" title="Christmas Ad" src="http://taptivate.com/blog/wp-content/uploads/2009/12/Christmas-Ad.png" alt="Christmas Ad" width="500" height="322" /></a></p>
<p>This is certainly a nice surprise from our buddies over at Apple. <a href="http://postmanapp.com">Postman</a> is featured in their latest iPhone <a href="http://www.apple.com/iphone/gallery/ads/#12-apps-of-christmas-large">television ad</a> as one of the twelve apps of Christmas. Awesome!</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Voices, the view from the top</title>
		<link>http://taptivate.com/blog/voices-the-view-from-the-top</link>
		<comments>http://taptivate.com/blog/voices-the-view-from-the-top#comments</comments>
		<pubDate>Mon, 23 Nov 2009 09:32:49 +0000</pubDate>
		<dc:creator>Oliver Cameron</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://taptivate.com/blog/?p=189393124</guid>
		<description><![CDATA[Voices has just hit the number 1 spot in the Top Paid apps list...]]></description>
			<content:encoded><![CDATA[<p>Voices has just hit the number 1 spot in the Top Paid apps list. It&#8217;s had a meteoric rise in just three full days and we couldn&#8217;t be happier with how it&#8217;s been received. Minus a few &#8220;did he really spell that word wrong?&#8221; reviews, we&#8217;ve had some awesome ratings and feedback. Thank you to <strong>every</strong> customer who has purchased Voices.</p>
<p style="text-align: center;"><img class="size-full wp-image-189393125 aligncenter" title="1" src="http://taptivate.com/blog/wp-content/uploads/2009/11/1.png" alt="1" width="228" height="506" /></p>
<p>If it wasn&#8217;t 9:30am, I&#8217;d be breaking out some form of alcohol to celebrate.</p>
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